Home Improvement Products Marketing Specialist

• Full Time
• Marketing
• 0 Year - 1 Year
• 180,000 - 240,000

Job Description

Job Title: Marketing Manager - Modular Kitchens, Modular Wardrobes, and Home Automation Products

Location: Bangalore

Job Type: Full-time

About Us: Grandeur Vibes Pvt Ltd is a leading provider of high-quality modular kitchens, modular wardrobes, and home automation products. We pride ourselves on delivering innovative solutions that enhance the functionality, aesthetics, and convenience of homes. With a commitment to excellence and customer satisfaction, we are dedicated to revolutionizing the modern living experience.

Job Description: As the Marketing Manager for Modular Kitchens, Modular Wardrobes, and Home Automation Products, you will play a pivotal role in driving the marketing strategy and promoting our products to target audiences. You will be responsible for developing and executing comprehensive marketing campaigns to increase brand awareness, generate leads, and drive sales growth. This role requires a combination of strategic thinking, creativity, and hands-on execution.

Key Responsibilities:

1. Develop Marketing Strategy: Collaborate with the senior management team to develop a strategic marketing plan aligned with business objectives. Identify target market segments, competitive landscape, and key messaging strategies.

2. Campaign Planning and Execution: Plan and execute integrated marketing campaigns across various channels, including digital, social media, print, and events. Develop creative assets, such as advertisements, brochures, videos, and website content.

3. Digital Marketing: Oversee digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media management. Monitor campaign performance metrics and optimize strategies for maximum ROI.

4. Content Creation: Create compelling content to engage target audiences and educate them about the benefits of our products. Develop product descriptions, blog posts, case studies, and multimedia content to showcase our offerings.

5. Lead Generation: Implement lead generation strategies to capture and nurture leads throughout the sales funnel. Collaborate with the sales team to ensure effective lead management and conversion.

6. Market Research and Analysis: Conduct market research to identify emerging trends, customer preferences, and competitive insights. Analyze marketing data and performance metrics to assess campaign effectiveness and identify areas for improvement.

7. Brand Management: Ensure brand consistency across all marketing channels and touchpoints. Develop brand guidelines and standards to maintain a strong and cohesive brand identity.

8. Collaboration: Work closely with cross-functional teams, including product development, sales, and customer service, to align marketing efforts with business goals and customer needs.

Qualifications:

1. Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.

2. Strong understanding of marketing principles, strategies, and tactics.

3. Excellent written and verbal communication skills.

4. Creative thinking and problem-solving abilities.

5. Proficiency in digital marketing tools and platforms.

6. Analytical mindset with the ability to interpret data and make data-driven decisions.

7. Ability to manage multiple projects and deadlines simultaneously.

8. Team player with strong interpersonal skills and the ability to collaborate effectively.

Benefits:

1. Competitive salary package

2. Opportunities for professional development and career growth

3. Dynamic and supportive work environment

Note: Interested candidates are invited to submit their resume and cover letter to [thegrandeurblr@gmail.com]. Please include "Marketing Manager - Modular Kitchens, Modular Wardrobes, and Home Automation Products" in the subject line.

Company Info